Workwear on a race suit.

Sponsorship · Content · 2024–2026

The brief. Blåkläder wanted its toughest-on-the-market message carried by someone who actually works with her hands.

What we did. Hedda has been part of Blåkläder Family since 2024.

Outcome. Three seasons and counting: Blåkläder has backed Hedda since 2024.