A painting you can wear. All 1,000 sold out.

Charity collaboration · Product design · Plan International Norway · 2025–2026

The brief. Plan International Norway works for children's rights, with a special focus on girls. The idea started with Thea, who reached out to Plan herself: she wanted her art to carry that work into everyday life.

What we did. Thea painted a pomegranate, an old symbol of life force, courage and female strength. It became «Thea», a scarf in 100% Tencel, printed by the Oslo and Bergen studio 10/10, to wear around the neck, tie in the hair, hang on a bag or frame on the wall. BMGMT ran the partnership from contract to launch, with the campaign going live on 4 November 2025 and Thea sharing the story in her own channels.

Outcome. The edition of 1,000 scarves sold out just before Mother's Day, with the proceeds going to Plan's work for girls' rights. The pomegranate has since grown into a small pouch and art prints, and Plan came back to build on it further.