A rally driver as the face of circular car parts.

Ambassadorship · Main sponsorship · Events · Social · 2025–2026

The brief. Autocirc gives used car parts a second life: collected, quality-checked and sold again. They wanted a clear, credible face for that message, in Norway and across the Nordic group.

What we did. BMGMT made Hedda Hosås Autocirc's sole brand ambassador in 2025. Through the season she raced in with Autocirc on board, gave talks in Vestby and at the Grand Opening in Finland, and fronted a co-branded merch line. We pitched Autocirc's presence at Oslo Motor Show (24–26 October 2025) to both Autocirc and the show itself, then ran the project: her car on the stand, and Hedda there all weekend talking circular parts with visitors. The show announced it in its own newsletter. BMGMT also runs Autocirc's social in Norway.

Outcome. The partnership grew from ambassador to main sponsor for the 2026 season.