A steady TikTok voice for a teen fashion line.

Ongoing creator partnership · TikTok · Events · 2025–2026

The brief. Gina Tricot Young (14+) wanted regular, styling-led TikTok content from a creator its audience already follows.

What we did. Since spring 2025 Luna has made a TikTok for Gina Tricot Young almost every month: unboxing, try-on and styling, from a girls'-night look to the denim launch in August 2026. BMGMT handles the briefs, the timing and the deal, so Luna can focus on making it feel like her own content. In May 2026 she also joined the Gina Tricot Young tour event in Oslo.

Outcome. Gina Tricot kept coming back. The partnership has run for more than a year and was extended through 2026: three campaigns in the first half, four in the second, plus the tour event.