1.3 million views, and a launch party with a racing simulator.

Ambassadorship · Event · Content · 2026

The brief. Froosh wanted Froosh+ in everyday life and Froosh Energy in motorsport, through one athlete who fits both.

What we did. Hedda carries both products across racing, training and daily life on Instagram, TikTok and Snapchat. When Froosh Energy launched Lemon & Lime, BMGMT produced the whole night: 7 October 2026 at Hobo Hotel in Oslo, with a racing simulator, a DJ, Froosh Energy cocktails in four flavours and a goodie bag for every guest.

Outcome. From January to August 2026 the partnership reached 1.3 million views, organic and paid. 811,000 of them were organic, across 19 placements, with 68,400 visible interactions. The best single piece passed 568,000 views on Instagram and TikTok, and four editorial articles picked it up.