Film production · Talent · Myrkdalen, Voss · 2026

The brief. Changan wanted to prove the Deepal S05 AWD is built for Norwegian winter, not just adapted to it.

What we did. We gave Hedda the car, free rein and one task: find out what it can handle. She drove it from Oslo to Voss on winter roads, then up the slope at Myrkdalen, where only piste machines usually go. BMGMT ran the whole job: concept, weather plans, crew with drone and FPV, edit and grade.

Outcome. The car made it up. The films ran on Instagram, TikTok, Snapchat, YouTube and DN, and the full-length YouTube ad reached an average watch time of 90 seconds. Changan built its own campaign page around the story.