Art from a painter's studio, on the shelf at your local 7-Eleven.

Artist collaboration · Merch · Event · 2025

The brief. 7-Eleven (Reitan Convenience Norway) has made limited-edition merch since 2022. For autumn 2025 they wanted a collection that felt like art from someone with a real link to the brand.

What we did. The collaboration started earlier that year, when Thea taught drawing and painting at 7-Eleven's summer and autumn camps for children. From there she designed the collection: crewnecks, hoodies, T-shirts and tote bags, drawn from sketches made on a trip to Thailand, where 7-Eleven is part of everyday street life. For Thea the stores are "a small beacon of safety and recognition" in the city at night. The launch was a closed evening at 7-Eleven Storgata in Oslo on 30 October 2025, with a live set from Ylva and DJ Elisabeth Vistnes.

Outcome. The collection went on sale on 31 October 2025 in 7-Eleven's largest stores and online, announced by Reitan in a national press release.