First drive of a new electric hot hatch, with someone who drives for a living.

Creator content · Launch film · 2025

The brief. Cupra was bringing the Born VZ to Norway and wanted the launch to show driving fun as well as the new features, and to send people to book a test drive.

What we did. BMGMT produced the launch film using director and filmaker Henrik Utne. Hedda took the car through a first look and test drive at the art gallery, Dogyard Økern in Oslo. The film was cut for Reels, Snapchat and TikTok and co-posted by Hedda and Cupra.